In a competitive market, the challenge was to create a striking visual style that stood out from the crowd whilst still promoting a professional, structured business.

Based around simple lines and shapes, the identity is intended to work flexibly with no clear primary mark. Rather, a brand library is available to suit the needs of the application. This lends itself to the idea of creativity and experimentation in early childhood development.

We knew that having parents as our target audience meant seemless navigation was paramount, but this had to go hand in hand with a visual appeal that helped the company boost engagement.